More Comfort

In All by Brian Imrich

About six months ago my wife and I went mattress shopping, which is easily one of my top three least favorite activities on earth.  When we got to the store we lucked out and all the associates were busy.  This gave us the time we needed to roam about and start the selection process.  

The first one we tried felt amazing.  The second one felt really good. The third was pretty good and by the fourth they all started feeling the same.  It was a bit overwhelming because of how many options there were as well as the vast difference in prices.  Eventually a sales associate came over to lend a hand and he opened with “if you tell me how much comfort you want and how much you want to spend, I can pick the perfect mattress for you.” 

It seemed like a loaded question so I asked, “What’s the difference between that $2,000 and the $3,000 mattress?” 

To which he replied, “More comfort!” 

So I asked, “Well, what’s the difference between the $3,000 and the $4,000?” 

To which he replied, “More comfort!” 

So I asked, “Well, what’s the difference between the $4,000 and the $5,000?” 

To which he replied, “More comfort!” 

This charade went on for a few more rounds until my wife and I knew we were incapable of making a decision based on this information.  How do you choose when you want ALL the comfort? 

I could only imagine if someone asked me, “What’s the difference between paying $1,000 and $2,000 for financial advice?” And me replying, “Well, at $2,000 I give you better advice and if you liked that advice, pay me $3,000 and you’ll be blown away!” 

A higher price tag can’t always mean more comfort.  That continual addition of another 6 inches of all natural proprietary latex cannot proportionally keep increasing comfort!  As consumers, it’s our job to weigh the cost with the comfort and decide which feels right.  In most cases, it’s a balancing act between preference and affordability.  

To end our story, a couple of pieces of plywood for $22.55 provided just enough comfort. 🙂 

Happy Friday!