Brian Imrich, CFP®

Founder, GPS Financial


Hi, I’m Brian…

The lucky husband to my amazing wife, Casey, and lucky father to my 3 wonderful children, Joelle, Nate & Hazel.  When I started in financial planning in 2004, right out of college, I envisioned running a business that would give me the fulfillment of helping people while also providing the flexibility to be there for my family.  It has been an awesome and long road to get to where we are today being available as a husband and father while also helping over 90 families update their financial lives on an ongoing basis. 

I believe that in life there are only a handful of opportunities to really show up and be there for the people you care about, whether it’s as a financial planner, husband, father or friend.  I can’t predict when I will be needed, but I’m ready when the alarm sounds.   

I believe my role is to be the teacher, coach and bouncer for my clients by providing long-term perspective and honest, objective advice with a personal and practical touch.  Good decisions come from good communication and good communication comes from having a good and trusting relationship. 

Some other quick facts –

  1. I grew up outside NYC in a small town, Hawthorne, New York.
  2. I majored in Economics and minored in Math from SUNY Geneseo (graduated in 2004).
  3. In 2009, I completed the Certified Financial Planner Board of Standards education, experience, ethics and exam requirements for a CERTIFIFIED FINANCIAL PLANNER™ practitioner certification.  
  4. I like exercise, beer and all food (except peas) in no particular order

Jennifer George

Director of Client Services


Hi, I’m Jen…

My ambitious husband, Bryon, and I have a young and crazy family of three kiddos and a dog.  I spent the first 11 years after college working as an Athletic Trainer which was an awesome experience.  As our family grew so did our need for a little more flexibility in my work week. 

In 2015, I put my gift of gab to work and started full time with GPS as Director of Client Service (it’s a great title which means I wear A LOT of different hats).  I believe my role is to listen, learn and help our clients know they are important and valued so they feel comfortable sharing their lives with us.  The more we know, the better we are able to deliver a warm and authentic experience. 

Some other quick facts –

  1. I grew up in Rochester, NY.
  2. I majored in and am still currently certified/licensed as an Athletic Trainor.
  3. I was a friend and client of Brian’s long before working for GPS.
  4. Myself and my husband enjoy getaways to local breweries and restaurants.